Study Proves Hotel LEED Certification Boosts Revenue

August 1, 2014

In recent years, the green revolution has taken hold of not only the United States but also the world. This movement translates not only to our personal lives but into big business as well. The hospitality industry, in particular, has been one of the pioneers of this movement. Seeing as how much waste hotels accumulate and energy they use, it’s no wonder that they were in the spotlight of environmental reform.


The United States Green Building Council (USGBC) created the LEED certification in order to recognize properties and buildings that have taken steps to reduce their environmental impact. The certification is based on a variety of criteria and depending on how many specifications the building meets, will determine the level of certification it receives. A recent study performed at Cornell University comparing 93 LEED-certified buildings versus 514 “comparable competitors” yielded results that are music to hotel owners’ ears. It was proven that not only will LEED certifications save properties money on variable costs and resources, but it also greatly boosts overall revenue.


While the study only looked at these hotels over a 2-year period, the researchers plan to continue the study into the coming years. Many more test subjects will become available because the Marriott brand now requires its new builds to meet LEED specifications. Furthermore, Cicero’s Development offers a variety of environmentally friendly services and can work with you on your next renovation project to prepare your property to be LEED certified. If you want to learn more about the programs offered as well as our $ensible Green program, please feel free to navigate the rest of our website, or email Sam Cicero Sr. at:


If you would like to read the entire article that Hotel Business published about the study, you can visit this link:




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