A few weeks ago, we wrote a post about Starwood’s plans to roll out a program that gives guests the ability to use their smartphones as room keys. Now, Hilton has announced that it will give its guests the power to choose the room they want to stay in, right down to the number.
By the end of the summer guests will have, “the ability to check-in and choose their exact room from digital floor plans, as well as customize their stay by purchasing upgrades and making special requests for items to be delivered to their room, on their mobile devices, tablets and computers.” Hilton has already implemented a digital check-out for all of its American properties, and will be expanding the offering to the rest of the world by the end of 2016. Further, like Starwood, the hotel chain will introduce the “smart-phone-room-key” technology to its guests in 2015.
Sources say that the company is investing $550 million in the initiative, and the full roll-out will affect 650,000 rooms across 4,000 hotels under 11 brands worldwide. Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Hilton Garden Inn, Homewood Suites and Home2 Suites will be included in the roster by the end of the summer, along with the inclusion of the Embassy Suites and DoubleTree brands by the Fall.